About Craig

Craig serves as a coach, motivational speaker and advocate for women. He specializes in coaching women to become fully confident  and at ease no matter what by breaking down their inner critic and helping create a life filled with love an joy.

At the age of 21, he was hospitalized for three weeks for severe depression and anxiety. From that very dark place in his life Craig made a full recovery from this with professional help, exercise, and finding healing in the Gospels along with the love in God’s grace.

Having grown up in a family with all sisters, Craig has been an unofficial safe haven for female friends and women throughout the years, all of whom have gravitated toward him for his unique male perspective, understanding ear, and profound guidance.

During a 13-year career in law enforcement, Craig worked with victims of sex crimes, domestic battery and sexual assault. Wanting to work more proactively to help people, he returned to school to earn his Master’s Degree in Counseling and Educational Psychology. With that he went on to teach student success and personal development to college students.

While counseling college students Craig noticed a common thread with many female students suffering from anxiety, low self esteem and poor self image. From there he knew his collective life experience had prepared him for his true calling: coaching women to become fully confident and fearless.

Craig continued his education and has received his Certifications as a Professional Coach through iPEC (the Institute for Professional Excellence in Coaching) and as a Certified Christian Professional Coach through YKI (Your Kingdom Inheritance) Coaching.

Today, Craig lives a positive and healthy lifestyle in Reno, Nevada with his wife of 29 years, daughter and son. Craig is an avid runner and has completed 5 marathons including the prestigious Boston and New York City marathons.


Craig has been an inspiration to so many women – I am one of the many that he has helped and guided spiritually. His experience in counseling others about self love and conquering depression. Craig strong faith, love and hope has helped me unravel negative thoughts into positive thinking. His coaching abilities and the tools he uses allows one to discover a deeper meaning of oneself. I am thankful to Craig for helping me during a time that was one of my toughest times in my life. I learned to trust the process and to not be afraid. Letting things go so I could be the best version of myself. 

Francisca Gonzales

Rockin, CA

Craig helped me look deeper within myself and helped me to understand that it didn’t matter that I wasn’t getting as much support as I would have liked. I now know I’m the only person who needs to be okay with my decisions and if others disagree, that’s on them. Craig helped me realize that I was purposefully choosing people who I wanted to help, and not understanding that I deserved happiness as well. I’m now happily in a mutually beneficial relationship. Now whenever I start feeling anxious, I go back to the tools Craig gave me. There are always days when I doubt myself, wondering if I did enough, but then I ask myself, ‘Did I do my best and I know I did, so I can control the anxiety. Craig has empowered me to live my own life by my own morals and my own standards, not anyone else’s.


Reno, NV

“I was at a transitional point in my career when I met Craig. I knew I needed to change jobs and he helped me figure out what (and how) to do that. I have since started my new business and I saw success within just a few months. Craig is skilled at helping people set achieveable goals, direct their energy, and then achieve them. I would recommend him to anyone who needs to get unstuck and discover their true potential.”
Jackie Shelton

Owner, Jax Marketing and Communications - Reno NV

I have known Craig for several years now. I recently turned to Craig at a very dark point in my life. I was feeling lost and uncertain about the future. It’s amazing how inspired I felt after just one call with Craig. He continued to work with me for several weeks and in that time, he helped restore my sense of wonder and self-worth. I learned how to trust myself again, tune into my desires, and take action toward my dreams. Craig has Zen-like compassion and patience, and humor to boot! There is no dream too big to take on. Everything is approached incrementally, with practical steps that make the big picture feel less scary. I owe a lot to Craig’s continued kindness and support over the years. I would recommend him in a heartbeat!

Lara Lee Ingram

Portland, OR

This has been a truly transformational experience for me. I’ve become a more intelligent, capable person because of Craig. He taught me to live deliberately, and helped me regain my self-esteem. For that, he has my boundless gratitude.

Kati Beaupre

Reno, NV

Craig has many strengths as a Life Coach. One of the strongest is his steady, non-judgmental approach. When he coaches, his wisdom comes through. He is very good at keeping me on track with the goals I have set for myself. He is also good at helping me talk through issues that come up in day-to- day life. He introduces many useful tools that are the benchmark of his coaching style. You get a sense that there is a strong clear foundation from which his coaching arises. The most profound gift from working with him has been his influence that has helped me love and accept myself just as I am.

April Hirschman

San Francisco, CA